| 1. Product and Service Safety |
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WE will always focus on customer satisfaction, observe all applicable laws, rules, and regulations, and give full consideration to the quality and safety of our products and services. |
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| 2. Free Competition and Fair Commercial Transactions |
| (1) |
WE will conduct fair commercial transactions with all business partners based on the principle of free competition and in compliance with anti-trust, competition, and fair trade laws and all other applicable laws, rules, and regulations. |
| (2) |
WE will not undertake any action that inhibits free and fair competition, including collusion and cartel formation, nor will WE participate in meetings or in exchanges of information that may limit free competition or engage in any activity that may be construed as doing so. |
| (3) |
WE will always keep relations with customers, business partners, and competitors open and fair. In addition, WE will carry out all commercial transactions with integrity by adhering to social ethics. |
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| 3. Policies on Transactions with Suppliers of Materials and Services |
| (1) |
WE will carry out commercial transactions with suppliers of materials and services, including companies such as advertising agencies, in a fair and equal manner while being compliant with applicable laws, rules, regulations, and contracts. |
| (2) |
WE will not abuse any superior position that we may have as a customer to cause inappropriate disadvantage to suppliers. |
| (3) |
WE will not seek personal gain by accepting any benefits or special convenience in procurement or other purchasing operations. |
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| 4. Policies on Transactions with Distributors |
| (1) |
WE will carry out commercial transactions with distributors in a fair and equal manner while being compliant with applicable laws, rules, regulations, and contracts. |
| (2) |
WE will not take inappropriate or unlawful actions against distributors, including exclusionary measures, discriminatory treatment, and restrictions on their business operations. |
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| 5. Policies on Entertainment and Gifts |
| (1) |
WE will conduct ourselves with sound business practices and social norms when WE provide or receive entertainment or exchange gifts with business partners or others. |
| (2) |
WE will not, under any circumstances, offer bribes to members of the national Diet, heads of regional public organizations, members of prefectural or municipal assemblies, or officials of government agencies or regional public organizations (including personnel of public corporations and other government-affiliated organizations who shall be deemed to be public officials under applicable laws, rules, and regulations). In addition, WE will not provide any benefits to gain unfair business advantage, entertain in a way that could be construed as offering benefits, or offer gifts or any other treatment that lacks justifiable grounds. |
| (3) |
WE will not conduct any acts involving foreign officers such as officials of foreign governments or regional public organizations that could be construed as bribery or the provision of benefits to gain an unfair business advantage under any circumstances under applicable laws, rules, and regulations. |
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| 6. Policies on Import-Export Transactions |
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WE will carry out the import and export of products, technology, and services in compliance with all applicable domestic and international laws, rules, regulations, and in-house regulations. |
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| 7. Policies on Publicity and Advertising |
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WE will avoid displays and expressions that are not based on facts or that are misleading for customers with respect to the quality, performance, or specifications of our products or services in publicity, advertising, and other sales-related activities. |
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