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Today, changes in the structure of our society are taking place at an unprecedented pace, including the globalization of the market economy and sustained advances in information and communication technology. In this dynamic environment, NEC TOKIN has promoted and cultivated its business under the management banner of “Creation and Contribution.”
There are three guiding principles to this strategy. First, NEC TOKIN has established itself as a material-based device creation company. What does this mean? NEC TOKIN, unlike most of its competitors, actually develops parts used in its devices. With this unique forward-looking material development at the core of our business, we are creating new values by combining the latest material technologies with cutting-edge device technologies.
Our second principle is to enhance competitiveness and market value by revitalizing the idea of what NEC TOKIN calls Japan-oriented manufacturing. Harkening back to the time when the “Made in Japan” label was equated with unrivaled quality and technological foresight, we are upholding and honing the development and manufacturing standards that first established Japan as the world’s leader in technology.
The final principle of our strategy is to transition to being a solution-providing company. This is characterized by a fundamental shift in our thinking, to become a company that does not simply make products. NEC TOKIN pledges to consider the needs of markets and societies above all else. Only then will we develop products tailored to meet those needs. By doing this, our products deliver the proper solution to the proper location, and focus a wider corporate vision on the needs of society.
NEC TOKIN has the ways and means to channel the waves of revolutionary change that are reshaping how the world works. We have answers for the next generation. We provide the technology and know-how that will shape tomorrow. The solutions are sophisticated, but the formula is simple: Progressive materials + Progressive technologies = Progressive society.
Masakazu Okabe
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